How I deal (politely) with Pushy Cold Callers
May 4th, 2012Increasingly on a day to day basis I have to take calls from pushy cold callers. For me, they fit into 2 categories;
- Generic companies looking to sell you re credit facilities/ phones/ website design.
- Advertisers/Recruitment agencies.
As the title suggests I deal with all my cold calls politely, I had better remember to follow my own advice.
Firstly how to identify a cold caller;
They normally ring in the morning, they are usually ringing from a noisy, possibly VOIP line, and ALWAYS have a SPIEL.
The true cold callers usually ask for “the owner of the business”, the guys here at Pims are pretty good at recognising the cold callers at this stage.
If I’ve had my coffee and they catch me at a “good” time, this is how I deal with the first group;
Let them give you their pitch. Just listen, don’t encourage them. You’ll know it’s almost over when they ask “Would you be interested in our services”. End the conversation with the tone and words that you would use in wrapping up a normal phone conversation. “Okay, great, thank you, I’ll let you know. Nice talking to you. Enjoy your day.” Smile down the phone and metaphorically walk away.
The second group tend not to be put off so easily. Normally the ones I listen to the longest are usually polite, and have some kind of small talk. This is a good tactic as I’m not fond of a hard sell.
Yesterday we had a case in point. A very nice chap rang to see if I would be interested in advertising in a one off programme for a very popular agricultural event. As it is being held reasonably close to us I agreed to look at the proposal, and asked him to email it to me. He checked the details, and was very polite throughout, leaving me favourable to his request.
I got the email, and replied saying I would forward it to the MD and revert, but that we might possibly be interested in a ¼ page.
I then received in quick succession a number of emails basically saying if we closed the deal that day he could give me the best placing best deal etc. It was so off-putting. I have now made up my mind not to take the advert. A classic case of FAR too pushy.
If cold callers are asking you for the sale right there and then, the first time you’ve talked them, then you need to call them out. Not by taking them out back and settling it with a fight style, but by telling them that you don’t do business that way. Tell them, “I appreciate your enthusiasm/interest in me, but I prefer to get to know someone and their business a little bit before I do business or refer them to other people.
You are telling them that they must invest a little bit of time. And that you are looking for a mutually beneficial relationship, as businesses that work together do.



































